Beyonce has just landed a deal as Pepsi's new "brand ambassador" which is reportedly worth $50 million. The announcement was made yesterday.
The 31-year-old mother of one will appear on soda cans and bottles and cardboard cutouts in stores, and will also star in a new “Live for Now” global TV ad, which is planned for release in early 2013.
Pepsi says the partnership is the lead example of how the brand is moving from music sponsorship's to partnering with artists.
No comments:
Post a Comment
Disclaimer: Opinions expressed in comments are those of the comment writers alone and does not reflect or represent the views of Uyi Ehigie.